Abstract: A word association game wherein the players derive different but commonly known word sets from elements of a previous commonly known set including a die, a board, a plurality of preprinted cards, a "minute glass" timer, a plurality of pads and writing instruments, and game tokens for movement on the board. The board has a path of adjacent spaces, which path is arranged in a FIG. 8 with the start space at the crossing. The spaces are color coded in one of six different colors. The preprinted cards each have a blind side and a face side. The latter has six different color coded areas with a different word set in each. A word set is a common phrase (e.g. TIE CLASP) or single (e.g. BLACKJACK) which includes a plurality of different word elements (e.g. TIE, CLASP, BLACK, JACK). Each card has different word sets from the other cards with those of one color coding being of a different word sets from the other categories: PEOPLE, PLACES, TITLES, THINGS, GENERAL and SPORTS/GAMES.