Patents by Inventor Joseph J. Schaar

Joseph J. Schaar has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEMS AND METHODS FOR AGGREGATING AND REPORTING MULTI-PLATFORM ADVERTISING PERFORMANCE DATA
    Publication number: 20100324988
    Abstract: In an exemplary method, a computing system acquires advertising performance data from a plurality of independent advertising platform subsystems, aggregates the advertising performance data based on linking data to form a grouping of related advertising performance data, and transmits data representative of the grouping of related advertising performance data to an access device for presentation in a single graphical user interface view. In certain embodiments, the grouping of related advertising performance data comprises a subset of the advertising performance data aggregated across the plurality of independent advertising platform subsystems. In certain embodiments, the independent advertising platform subsystems are heterogeneous. In certain embodiments, the independent advertising platform subsystems distribute advertisement assets via a media outlet such as a subscriber television media outlet.
    Type: Application
    Filed: June 22, 2009
    Publication date: December 23, 2010
    Applicants: VERIZON NEW JERSEY INC., VERIZON PATENT AND LICENSING INC.
    Inventors: Joseph J. Schaar, Shruti L. Pitale