Abstract: A display apparatus capable of displaying images around a 360 degrees cylindrical surface is disclosed. The display surface may be divided into multiple segments. The display apparatus is comprised of two parts, a static cabinet-like structure that encases the complete unit, and an inner cylindrical rotating unit that creates a quantum holographic effect for display. For example, the rotating unit may be comprised of multiple vertical strips light emitting diodes (LEDs) configured to display one of many colors. The display apparatus may achieve a holographic effect through a phenomenon known as persistence of vision. A method for controlling the display apparatus for displaying images and a computer-readable medium containing instructions to perform the method is also disclosed.