Abstract: Methods, systems, and products are provided for programmatic lead generation. Embodiments include receiving, by a CTO ad server from an email client, a request for an advertisement (‘ad’) invoked by a user opening an email having embedded within it a CTO ad unit; selecting, by the CTO ad server from a database in response to the request, a CTO ad bundle, sending, by the ad server to the email client, a response with the selected CTO ad with its associated campaign ID and a redirect; receiving, by the CTO payload server in response to the email client invoking the redirect, an email address and the campaign ID; and administering, by the CTO payload server, an opt-in for a marketing campaign identified by the campaign ID with the email address.

Abstract: Validating the display of a dynamic email advertisement includes receiving, by an advertisement server (‘ad server’) from an email client, a request for an advertisement (‘ad’) and one or more tracking requests; pausing, by the ad server, all responses to the tracking requests; selecting, by the ad server from a database, an ad bundle; queuing, by the ad server the tracking requests; assigning, by the ad server a redirect from the ad bundle to each tracking request; unpausing, by the ad server, responses to the tracking requests; sending, by the ad server to the email client, a response with the selected ad; and for each tracking request assigned a redirect, sending, by the ad server to the email client, a response including the assigned redirect.

Abstract: In one or more embodiments, a system and method for e-commerce price-per-click marketing and advertising includes establishing delivery windows for publishers to deliver clicks. Clicks desired by an advertiser are posted to a publisher web site portal for publishers to accept. Acceptance by a publisher of a quantity of clicks for delivery establishes a finite delivery window. During a publisher's delivery window, clicks committed for delivery are subtracted from the web site posting. After the delivery window, actual delivered clicks are subtracted and undelivered reserved clicks are added to the quantity of desired clicks; the updated quantity is posted for other publishers to accept.