Abstract: A system and method are disclosed for generating an image of a wine bottle label. The system includes a database of wine bottle label images, an integration engine for selecting at least one wine label image from the database, and a means for outputting the image. The output can be either in a printed format or electronic. The image can be outputted in a format that includes other information relevant to the recipient, such as place of purchase, or commemorative information. The system also provides a means for to integrate the acquisition and outputting of label images with existing inventory management and point of sale systems.