Abstract: A system and method for generating ultimate reason codes for computer models is provided. The system for generating ultimate reason codes for computer models comprising a computer system for receiving a data set, and an ultimate reason code generation engine stored on the computer system which, when executed by the computer system, causes the computer system to train a base model with a plurality of reason codes, wherein each reason code includes one or more variables, each of which belongs to only one reason code, train a subsequent model using a subset of the plurality of reason codes, determine whether a high score exists in the base model, determine a scored difference if a high score exists in the base model, and designate a reason code having a largest drop of score as an ultimate reason code.

Abstract: A system and method for generating ultimate reason codes for computer models is provided. The system for generating ultimate reason codes for computer models comprising a computer system for receiving a data set, and an ultimate reason code generation engine stored on the computer system which, when executed by the computer system, causes the computer system to train a base model with a plurality of reason codes, wherein each reason code includes one or more variables, each of which belongs to only one reason code, train a subsequent model using a subset of the plurality of reason codes, determine whether a high score exists in the base model, determine a scored difference if a high score exists in the base model, and designate a reason code having a largest drop of score as an ultimate reason code.

Abstract: A method, system and non-transitory computer-readable medium for predicting customer attrition are provided. The method can include executing code to load historical data relating to a customer into a database to create a customer history summary file. The method can include executing code to load daily data relating to the customer into a scoring engine. The method can include programmatically processing, via the scoring engine, at least one of the historical data and the daily data to generate an attrition score. The attrition score can indicate a predictive signal of attrition of the customer.

Abstract: A merchant profile builder (MPB) is provided. The complete merchant profiling process is split into three pieces: Data Preprocessing, Weekly Summary Calculation, and Merchant Profile Calculation. In the Data Preprocessing stage, authorization data and daily fraud data are processed on a weekly basis to yield: an authorization extract file and fraud authorization data, each of which are sorted by a merchant key. In the Weekly Summary Calculation stage, the files output by the Data Preprocessing stage are used as input to compile basic statistics for each merchant based only on data for one week. There are separate weekly summaries for authorizations and fraud authorizations. In the Merchant Profile Calculation stage, the weekly summaries from the 16 most recent weeks are combined together and averages are calculated and output a set of merchant profiles and a set of default profiles.

Abstract: Systems and methods for optimizing marketing investments are provided. The system includes a computer system in electronic communication with a business over a first communications link, means for electronically receiving marketing expenditure information from the business using the first communications link. The system executes an optimization algorithm which processes the marketing expenditure information and estimates at least one optimized future marketing expenditure for the business based upon the marketing expenditure information. the system electronically transmits the at least one optimized future marketing expenditure to a user using a second communications link, for subsequent display of the at least one optimized future marketing expenditure to the user.

Abstract: A computer-implemented method for providing product recommendations to customers is disclosed. For each customer for whom a product recommendation is desired, hereinafter “the target customer”, a group of other customers, hereinafter “a group of nearest neighbors” is identified using an algorithm that examines each customer's previous spending across a plurality of different product categories and optionally, one or more demographic attributes, and then selects those customers whose attributes most nearly matches that of the target customer. The products purchased by these nearest neighbors that have not been purchased by the target customer are then ranked using a ranking algorithm that weights such purchased products based on the frequency of their purchase and the number of nearest neighbors purchasing such products. A product recommendation for the target customer is formed by selecting a predetermined number of the highest ranked products purchased by the nearest neighbors.

Abstract: A computer-implemented method for providing customer recommendations for a product is disclosed. For each target product for which a customer recommendation is desired, one or more customers likely to purchase the target product are identified using a mathematical model that considers customers' prior purchases of products that are similar or related to the target product.

Abstract: Transaction processing of online transactions at merchant sites determines the likelihood that such transactions are fraudulent, accounting for unreliable fields of a transaction order, which fields do not reliably identify a purchaser. A scoring server using statistical model uses multiple profiles associated with key fields, along with weights to indicate the degree to which the profiles identify the purchaser of the transaction.

Abstract: A computer-implemented method and system for detecting fraud in electronic commerce traffic are disclosed. A global conversion rate is defined that represents activity related to a purchase made or proxy activity executed during electronic commerce traffic to a commercial website that is indicative of non-fraud activity. Subsets of the electronic commerce traffic to a commercial website are monitored for clusters of activity having a conversion rate that is lower than a global conversion rate by a threshold margin. A number of user-initiated input signals from an input device to navigate from each of one or more affiliate websites to the commercial website, and a number of conversions generated from each of the one or more affiliate websites, are registered by a computer for analysis.

Abstract: A software system and method for executing secure commercial transactions online is disclosed. The system intercepts and verifies, against consumer provided inputs, Secure Socket Layer (SSL) communications from normal Web browser usage. The system can include a software module loaded onto the consumer's client computer, and which uses independently-derived look-ups to associate a web domain name with its SSL public key to verify that a given web session is appropriately encrypted.

Abstract: The invention aids an entity operating on the Internet or on another network to selectively request additional data about a user who has made a request for an interaction with the entity. The invention helps an entity to determine when and how to request additional data so as to reduce the likelihood of causing the user to have an adverse reaction, e.g., terminate the interaction. One embodiment of the invention concerns customers requesting transactions with on-line merchants. More specifically, this embodiment aids merchants by detecting Internet credit card transactions that are likely to be fraudulent, and providing the merchants with mechanisms for managing a suspected transaction as it occurs to obtain additional information that can be useful to reducing the likelihood of fraud.

Abstract: A merchant profile builder (MPB) is provided. The complete merchant profiling process is split into three pieces: Data Preprocessing, Weekly Summary Calculation, and Merchant Profile Calculation. In the Data Preprocessing stage, authorization data and daily fraud data are processed on a weekly basis to yield: an authorization extract file and fraud authorization data, each of which are sorted by a merchant key. In the Weekly Summary Calculation stage, the files output by the Data Preprocessing stage are used as input to compile basic statistics for each merchant based only on data for one week. There are separate weekly summaries for authorizations and fraud authorizations. In the Merchant Profile Calculation stage, the weekly summaries from the 16 most recent weeks are combined together and averages are calculated and output a set of merchant profiles and a set of default profiles.

Abstract: A method of generating a model for performing account-level fraud detection is disclosed, and includes obtaining a plurality of candidate rules for referrals of financial transactions, calculating a savings density for each of the plurality of rules, selecting a rule from the plurality of rules having the maximum savings density, iteratively rebalancing savings densities for the remaining rules of the plurality of rules and selecting a next rule until a volume constraint is satisfied, and applying the selected rules to one or more financial transactions.

Abstract: A computer-implemented simulator models the entire analytic value chain so that data generation, model fitting and strategy optimization are an integral part of the simulation. Data collection efforts, data mining algorithms, predictive modeling technologies and strategy development methodologies define the analytic value chain of a business operation: data?models?strategies?profit. Inputs to the simulator include consumer data and potential actions to be taken regarding a consumer or account. The invention maps what is known about a consumer or an account and the potential actions that the business can take on that consumer or account to potential future financial performance. After iteratively performing simulations using varying inputs, modeling the effect of the innovation on a profit model, the simulator outputs a prediction of the commercial value of an analytic innovation.