Abstract: Methods for managing monetization of live multimedia content include identifying a plurality of producers generating live multimedia content in a communication network. The identified plurality of producers is interactively connected to one or more consumers requesting multimedia content through the communication network. A monetization mechanism is provided for matching requests for multimedia content between the plurality of producers and consumers. The monetization mechanism manages monetization revenue of the multimedia content. The monetization revenue is automatically assigned to the producer of the multimedia content based on interaction at the corresponding multimedia content.