Abstract: A method and apparatus for weaving an indicia such as a trademark, symbol or design into a tubular fabric. About a selected warp yarn segment of the tubular fabric, for each warp yarn increment, two warp yarns are actually directed into the loom, one warp yarn being a base yarn while the other warp yarn is an indicia forming yarn. The loom is provided with a warp yarn selector that for each pair of base and indicia forming yarns, it selects one and only one of the pair to be interwoven with a weft yarn. The non-selected yarn is essentially positioned such that it is not woven with the weft yarn and runs in a floating or unwoven fashion along the inside wall of the tubular fabric being woven. To provide a selected indicia interwoven in the tubular fabric, the selector is controlled in such a fashion that it causes indicia forming yarns to be woven in areas calling for the indicia background and base warp yarns to be woven in areas that call for the base yarn as a background.