Abstract: A method for implementing a campaign can include registering in a database each of a plurality of registered users to receive notifications sent on behalf of a business customer. A given campaign can be created for the business customer by storing campaign data that parameterizes at least timing and content for the given campaign. In response to determining to begin distribution of the campaign based on the campaign data, a unique campaign code associated with the given campaign can be sent to a point-of-sale (POS) system to enable tracking of transactional activity motivated by the campaign. At least one notification can also be sent to each of the plurality registered users about the campaign. The notification further can include an offer code that is based on at least a portion of the unique code associated with the given campaign.