Abstract: A method of selective pre-caching content fragments is disclosed. The method comprises receiving and analyzing, by an analytics engine, environment data pertaining to a wireless communication device and, based on the analyzing and based on a media presentation response, determining, by a pre-cache manager, an amount of fragments to provide to the wireless communication device for pre-caching to enable playback of the content at a certain quality. The method also comprises selecting, by the pre-cache manager, a subset of fragments of the content based on the determined amount of fragments and sending, by the computer system, the subset of fragments to the wireless communication device. The wireless communication device pre-caches the subset of fragments and presents the content using the cached subset of fragments and remaining fragments received from a content delivery network. The method further comprises receiving, by the analytics engine, playback data from the content delivery network.