Abstract: A paint chip display structure wherein a plurality of pocket members are arranged to define a series of vertically spaced, forwardly and upwardly opening pockets with edge retainer elements on the pocket members for receiving the side edges of a paint chip extending upwardly from a subjacent pocket with the lower portion of the paint chip removably carried by the subjacent pocket. The upper portion of the paint chip is releasably retained by the edge retainer structure to be exposed forwardly of the pocket member overlying the subjacent pocket member and may be frictionally retained therein by the springiness of the paint chip material. A control paint chip may be retained in the pocket to identify the chip to be retained in the subjacent pocket when all of the chips are removed from the subjacent pocket. The identifying chip is locked in the overlying pocket.