Abstract: A method and system for storing ad campaign information and allowing ad buyers and ad sellers access to that information the method performed in a computer system having one or more processors executing a unique set of instructions stored in system memory, the method including providing an ad buyer interface to allow an ad buyer to enter ad campaign information and providing an ad seller interface to allow an ad seller to view ad campaign information and to submit a proposal to participate in an ad campaign.

Abstract: Method and apparatus for performing automatic implied attribution is described, and in particular implied attribution in connection with a campaign. The campaign can be a marketing campaign in which actions (offer cells) are aimed at a contact group and behaviors are monitored within a defined evaluation period. By this method, the behaviors of the contact group can be attributed to the offer cells The method allows the monitoring of multiple behaviors for any number of offer cells for any number of contact groups. Contact groups can be obtained by any query process. The behaviors of a larger target group can also be implied where a link can be established between the contact group and the target group. Also described is a system for performing implied attribution, where the system can be software running on a general purpose computer.

Abstract: The present invention provides systems and methods for generating a highly targeted list of prospective customers for a list purchaser at least partially based on successful prospect lists previously used by the list purchaser, based on prospect lists used by related list purchasers, such as list purchasers in the same or similar industry as the list purchaser, based on previous customers of the list purchaser or based on any combination of this data. The systems and methods of the present invention are particularly suited to network-based prospect list services that provide prospect lists from a database to prospect list purchasers, such as direct marketers, over a computer network, such as the Internet. A system for implementing a computerized prospect list service includes a server computer hosting a prospect list service accessible via client computers to a plurality of list purchasers and a database of prospect lists.

Abstract: A system for implementing a computerized prospect list service includes a server computer hosting a prospect list service accessible via client computers to a plurality of prospect list managers and a plurality of list purchasers and a database of information concerning prospect lists available from a plurality of list managers. The prospect list service includes a user interface having controls whereby a list manager or a list purchaser can access information concerning prospect lists stored in the database. The prospect list service is available via the Internet to assist a list manager in offering a prospect list for sale to a plurality of list purchasers and to assist a list purchaser in selecting and purchasing a list of prospects from a list manager.

Abstract: Method and apparatus for performing automatic implied attribution is described, and in particular implied attribution in connection with a campaign. The campaign can be a marketing campaign in which actions (offer cells) are aimed at a contact group and behaviors are monitored within a defined evaluation period. By this method, the behaviors of the contact group can be attributed to the offer cells The method allows the monitoring of multiple behaviors for any number of offer cells for any number of contact groups. Contact groups can be obtained by any query process. The behaviors of a larger target group can also be implied where a link can be established between the contact group and the target group. Also described is a system for performing implied attribution, where the system can be software running on a general purpose computer.