Abstract: Implementations described herein request recommendations from recipients of a recommendation request. A requester of a recommendation defines objective criteria to limit search results relating to the recommendation. These objective criteria can be uniquely specified in a recommendation request with a location or a link to a location in which recipients of the recommendation request can enter a search query to search for entities to recommend. The requester shares the recommendation request with a set of recipients via one or more communication channels (e.g., over a network). The recipients each then conduct a search for an entity to recommend using an unstructured query. The search results are ranked based on the objective criteria entered by the requester and their relevance to the entered query terms. Each recipient can recommend one or more of the search results that appear in response to the recommendation request.