Abstract: A rattling solid body lure utilizes a paddle assembly made from a sound transmitting material wherein an enlarged portion of the paddle extending within the lure body includes a weight well in which freely mounted weight is captured. A wire form defining a pull eye and hook hangers is molded within the paddle and the paddle and wire form are over molded with a foam lure body.

Abstract: A soft body lure design having a hard head which allows an internal rattle to create a much louder sound and maintain the balance of the lure and will also weigh more allowing the lure to be cast much farther

Abstract: A paddle and keel assembly for a hard bodied fishing lure utilizes a paddle having locking holes there through and a pull-point slot there through with a keel molded to one surface thereof and extending through the locking holes to secure the paddle to the keel and a wire-form within the pull-point slot such that all of the components are fixed in the x-y-z coordinates.

Abstract: A fishing lure includes a substantially hollow body with a composite weight pivotally positioned therein for generating a sound to attract fish to the fishing lure when it is retrieved in water. The body includes two side walls having a forward end and a rearward end. The side walls define at least two chambers within the body that are separated by an interior partition. The weight includes a tungsten knocking member cylindrical head member and a foot, with a lead base member substantially surrounding the foot. The weight has at least three sides, with one of the sides providing a base rocking surface that is opposite the tungsten knocking member. The composite weight is pivotally positioned on the base rocking surface in one of the hollow regions, such that when the fishing lure is retrieved in water, the weight will pivot from side to side within the body so that the tungsten knocker member intermittently engages the side walls to generate the desired sound and vibration to attract fish.