Abstract: Aspects of the present disclosure include methods, systems, and non-transitory computer readable media for generating a live event market including a plurality of players of an event determining share payout amounts corresponding to a number of the plurality of players in the live event market, receiving at least a first offer to short sell one or more first shares associated with a first player and a second offer to short sell one or more second hares associated with a second player, determining a higher number of shares between a first number of the one or more first shares and a second number of the one or more second shares, assigning a highest reserve price, based on the share payout amounts, to a player associated with the higher number of shares, and receiving an amount of proceeds based on the highest reserve price and the higher number of shares.