Abstract: A method of dynamically pricing media content is operatively coupled to one or more clients over a network. The system dynamically adjusts prices of media content and delivers the media content to the clients that order the media content at a dynamically adjusted price. items using a processor based upon the category to which the item is assigned is disclosed. The price can be dynamically adjusted based on profit optimization. Alternatively or additionally, the price can be adjusted based to time between purchases. Further the system is capable or rewarding institutions for allowing members to access the system.