Abstract: A method begins by monitoring exchange item transactions occurring in an exchange item marketplace network. The method continues with generating trend information based on the monitored exchange item transactions and determining attributes for a targeted marketing program based on the trend information. The method continues with identifying a subset of buyer computing devices based on the attributes. The method continues by generating offer information based on the targeted marketing program and sending the offer information to the subset of buyer computing devices. When receiving a purchase request from a buyer computing device, the method continues by generating an exchange item request regarding an exchange item and sending the exchange item request to a branded server associated with the exchange item. The method includes receiving offer exchange item information from the branded server and sending at least a portion of the offer exchange item information to the buyer computing device.

Abstract: A method begins with a server in a data communication system identifying an instance for a user computing device associated with an exchange item to utilize the exchange item for acquisition of a particular item, where the exchange item has a quantifiable value and the particular item has an acquisition value. The method continues by, for the instance, determining compliance with one or more rules of a set of exchange item rules, determining that the quantifiable value of the exchange item is less than the acquisition value of the particular item, determining an alternative exchange item utilization protocol to facilitate the acquisition of the particular item such that the quantifiable value of the exchange item is greater than or equal to the acquisition value, and when requested, executing the alternative exchange item utilization protocol to facilitate the acquisition of the particular item.

Abstract: A method for execution by a marketplace server includes obtaining one or more exchange item rules for an exchange item, where the exchange item has an exchange item data file that is stored in one or more of a marketplace database of the exchange item marketplace network and a digital wallet of a computing device. The method further includes, for a first rule of the one or more exchange item rules, identifying one or more condition types for one or more conditions associated with the exchange item based on the first rule. For a first condition having a first condition type of the one or more condition types, the method further includes determining a conditions source for the first conditions type. The method further includes obtaining conditions data regarding the first condition from the conditions source and facilitating utilizing the conditions data for a transaction associated with the exchange item.

Abstract: A method for execution by a marketplace server includes receiving merchant use information from a merchant server, where the merchant use information indicates a request to utilize an exchange item for a transaction, the exchange item is affiliated with a first computing device, a set of exchange item rules, and a first brand, and the merchant server is affiliated with a second brand. The method further includes validating the merchant use information utilizing a security feature associated with transactions of the exchange item. When the merchant use information is validated, the method further includes determining whether a rule of the set of exchange item rules is valid, where the rule is regarding use of the exchange item with another brand that is not the first brand. When the rule is valid, the method further includes facilitating execution of the transaction utilizing the exchange item.

Abstract: A method for execution by a point of sale device includes receiving a redemption request from a user computing device, the redemption request including a signature generated utilizing a private key of a public/private key pair associated with the user computing device. The method further includes sending use information regarding the redemption request to a marketplace server. The method further includes receiving authorization information from the marketplace server, the authorization information including a portion of a blockchain associated with the exchange item, the portion including the public key of the public/private key pair. The method further includes extracting the public key from the received portion of the blockchain associated with the exchange item. The method further includes verifying the signature utilizing the extracted public key and when the signature is verified, authorizing the redemption request.

Abstract: A method includes receiving, by a marketplace server, an acquisition request regarding an exchange item from a computing device, where the exchange item has exchange item information that include a set of use rules that govern utilization of the exchange item. The method further includes obtaining, by the marketplace server, dynamic external factors for the request to acquire the exchange item and determining variable contract function information based on the external factors in accordance with a smart contract approach. The method further includes sending an acquisition response to the computing device that includes the variable contract function information and the exchange item information.

Abstract: A method for execution by one or more computing devices of an exchange item marketplace network includes generating, by an exchange item origination entity, an origination block of an exchange item transactions chain associated with an exchange item, where a portion of the origination block is encrypted. The method further includes receiving, from a computing device of the exchange item marketplace network, an acquisition request regarding the exchange item. The method further includes generating a first block of the exchange item transactions chain, where the first block includes information regarding the exchange item, the computing device, and the acquisition request, where a first portion of the first block is encrypted, and where the first block is chained to the origination block in accordance with a security approach.

Abstract: A method includes receiving, by a marketplace server from a computing device, use information regarding a transaction associated with an exchange item, the use information includes a merchant identifier. The method further includes obtaining a record associated with the exchange item that includes identification of an owner computing device. The method further includes determining whether the record indicates the computing device is the owner computing device. When yes, the method includes sending use verification information to an exchange item trusted module and receiving back a use verification response that indicates whether the exchange item is valid for the transaction. When valid, the method further includes generating second use information regarding the transaction that includes one or more of the use information and the use verification response.

Abstract: A data communication system comprises an enterprise storage and an enterprise server. The enterprise storage includes an exchange item database, an agreements database, and a rules database. The enterprise server operably coupled to the enterprise storage, wherein the enterprise server is operable to validate exchange items and create records in the exchange item database for validated exchange items. The enterprise server is further operable to securely transfer a selected exchange item from a first computing device to a second computing device. The enterprise server is further operable to authorize utilization of the selected exchange item in accordance with an agreement of the agreements database. The enterprise server is further operable to securely modify the data of the selected exchange item in accordance with rules from the rules database to produce an updated record regarding the selected exchange item and store the updated record in the exchange item database.

Abstract: A method includes a marketplace server tracking a plurality of conditions for a plurality of exchange items, where an exchange item has a record that includes an exchange item information field that includes information regarding the exchange item, a conditions field that indicates one or more conditions, and an exchange item rule field that includes one or more exchange item rules. The method further includes determining, for the exchange item, a corresponding condition is compliant with the one or more exchange item rules, wherein the corresponding condition is compliant when a value of the corresponding condition exceeds a threshold value of a corresponding rule of the one or more exchange item rules. The method further includes modifying the information regarding the exchange item based on the one or more exchange item rules and updating the record in the exchange item database based on the modified exchange item information.

Abstract: A method for execution by a marketplace server includes generating, in accordance with a secure custody protocol, a secure block of an exchange item blockchain associated with an exchange item, wherein the secure block includes a public key that indicates a computing device has secure custody of the exchange item, information regarding an exchange item data file associated with the exchange item, and a signature of the marketplace server. The method further includes determining an acquisition process between the computing device and a merchant server requires verification of the merchant server. The method further includes obtaining a verification signature of the merchant server and generating a comparative verification signature. The method further includes determining the verification signature of the merchant server is authentic and facilitating exchange of the secure custody of the exchange item between the computing device and the merchant server in accordance with the secure custody protocol.

Abstract: A method includes initiating, by a computing device, an acquisition process with a merchant server to acquire an item using an exchange item. The method further includes determining, by the merchant server and/or a marketplace server, whether the acquisition process requires verification of the merchant server. When the acquisition process requires verification, the method further includes obtaining, by the marketplace server, a verification signature of the merchant server. The method further includes authenticating, by the marketplace server, the verification signature of the merchant server in accordance with use rules associated with the exchange item. When the verification signature is authenticated, the method further includes facilitating, by the marketplace server, exchange of the secure custody of the exchange item data file between the computing device and the merchant server in accordance with the secure custody protocol to finalize the acquisition process.

Abstract: A method includes initiating, by a computing device, an acquisition process with a merchant server to acquire an item using an exchange item. The method further includes determining, by the merchant server and/or a marketplace server, whether the acquisition process requires verification of the merchant server. When the acquisition process requires verification, the method further includes obtaining, by the marketplace server, a verification signature of the merchant server. The method further includes authenticating, by the marketplace server, the verification signature of the merchant server in accordance with use rules associated with the exchange item. When the verification signature is authenticated, the method further includes facilitating, by the marketplace server, exchange of the secure custody of the exchange item data file between the computing device and the merchant server in accordance with the secure custody protocol to finalize the acquisition process.

Abstract: A method for execution by a computing device of an exchange item marketplace network includes obtaining fraud information regarding the exchange item marketplace network. The method further includes analyzing the fraud information to determine whether a fraud issue exists for an element of the exchange item marketplace network. When the fraud issue exists, the method further includes identifying a first exchange item of a plurality of exchange items as potentially fraudulent based on the fraud issue. The method further includes determining a fraud abatement approach for the first exchange item, where the fraud abatement approach is based on one or more of an exchange item rule associated with the first exchange item, a use option associated with the first exchange item, and an agreement associated with the first exchange item. The method further includes executing the fraud abatement approach to avert a potential fraud issue regarding the first exchange item.

Abstract: A method includes obtaining, by a first computing device, a digital exchange item of a group of exchange items, where the group of exchange items are associated with first sharing parameters, the digital exchange item is associated with second sharing parameters, and the second sharing parameters have priority in a conflict over the first sharing parameters. The method further includes sending, to a server, a request to share the digital exchange item with a group of computing devices. The method further includes determining, by the server, that the digital exchange item can be shared. The method further includes generating replications of the digital exchange item. The method further includes the server uploading the replications to digital wallets associated with the group of computing devices such that each computing device of the group of computing devices has access to the digital exchange item.

Abstract: A method includes obtaining, by a first computing device, a digital exchange item. The method further includes sending, to a server, a request to share the digital exchange item with a group of computing devices. The method further includes determining, by the server, whether the digital exchange item can be shared based on one or more of: an issuer agreement and exchange item rules. When the digital exchange item can be shared, the method further includes the server establishing secure custody rights for each computing device, determining haring rights regarding the digital exchange item, and generating replications of the digital exchange item. The method further includes the server uploading the replications and the sharing rights to digital wallets associated with the computing devices of the group.

Abstract: A method includes establishing an agreement between a first issuing server and a second issuing server regarding first exchange items to have an extended use. The method further includes establishing control of an exchange item of the first exchange items in accordance with a trust approach that includes the marketplace server utilizing a private key of a marketplace private/public key pair to generate a digital signature over a public key of the marketplace private/public key pair and exchange item information regarding the exchange item to produce a portion of a transactions blockchain. The method further includes transferring control of the exchange item to a user computing device. The method further includes receiving a request for use of the exchange item from a merchant server regarding a transaction by the user computing device and processing the request for use of the exchange item in accordance with an exchange item rule.

Abstract: A method includes establishing an agreement between a first issuing server and a second issuing server regarding first exchange items to have an extended use corresponding to a second type of use. The method further includes storing, by a server, the agreement. The method further includes receiving, by the server, a request for use of a first exchange item from a merchant server regarding a transaction by a user computing device for a particular item. The method further includes determining, by the server, whether the merchant server is affiliated with the first or second issuing server. The method further includes, when the merchant server is affiliated with the second issuing server, interpreting, by the server, the agreement to determine extended use parameters. The method further includes processing, by the server and in accordance with the extended use parameters, use of the first exchange item for the particular item.

Abstract: A method begins with a server recording conditions for an exchange item. The method continues with the server determining whether a corresponding condition of the exchange item is compliant with one or more rules of an applicable set of rules. When the corresponding condition of the exchange item is compliant with the one or more rules, the method continues with the server establishing a secure communication with a computing device affiliated with a current owner to take control of the exchange item. While having control over the exchange item, the server securely modifies a quantifiable value of the exchange item based on the one or more rules to produce a modified exchange item and prevents the computing device or another computing device from accessing the exchange item. The method continues with the server releasing control of the modified exchange item to the computing device affiliated with the current owner.

Abstract: A method begins with a server in a data communication system establishing an initial validity of an exchange item that includes data regarding a quantifiable value, a serial number, and issuance information, where the initial validity authenticates the exchange item and the data. The method continues with the server executing a secure custody protocol to establish that a first computing device has secure custody of the exchange item and to maintain validity of the exchange item. The method continues with the server transferring the secure custody of the exchange item from the first computing device to the server or to a second computing device. When the exchange item is in the secure custody of the server the method continues with the server modifying the data of the exchange item to produce a modified exchange item and transferring secure custody of the modified exchange item to the first computing device.