Abstract: Disclosed are methods, systems, paradigms and structures for duration and access based selling of products. Hypervertical is a concept of offering products for sale through specific channels for specific time periods. An online selling entity creates an online sales event offering products for sale. The online sales event is valid for a predefined duration. While the online sales event is active, access to the products are provided exclusively through the online sales event. However, upon expiry of the online sales event, which causes the online sales event to be deleted and access to the products be revoked, the access to the products is provided through third-party applications, such as search results of a search engine, social networking sites, other third-party websites. The third-party applications present the products as, for example, advertisements, accessing which the user can navigate to the online selling entity to view or purchase the products.

Abstract: Disclosed are methods, systems, paradigms and structures for story based selling of products. An online sales event of a number of products is presented to consumers as a story. The products are presented as characters of the story. Related products are categorized into specific chapters of the story. The story can be based on a theme, a category, an occasion, an event, etc. For example, the story can be “Father's Day,” and all products that can be gifted to a father can be presented as various characters categorized under various chapters such as “Golf,” “Fishing,” “Board games” etc. Some embodiments present the story in a graphical user interface (GUI). The GUI includes an introduction of the story, a table of contents, chapters, etc. for a story. The GUI presents certain characters with special features such as a different size, color, narratives, or on-character messages to distinguish them over other characters.