Abstract: Methods of and systems for serving media are disclosed. One method includes selecting a segment of a block of media data, formatting a data package containing the selected segment for playing on a media player, and transmitting the data package to a client system. Preferably, the transmission forms streaming video data, which can later be played on a client system using a media player. In one embodiment, thumbnails of video frames from the block of media data are presented to a user, who then selects a beginning frame and an end frame that together define the selected segment, which is then streamed to the user or is downloaded for later playback. Preferably, the data package is formatted according to Advanced Systems Format and transmitted to the client system according to HyperText Transfer Protocol. In some embodiments, the selected video clip can be stored on the client system and indexed so that it can be searched against and played at a later time.