Abstract: A system and method(s) for “loading” coupons, discounts, rebates, offers and other incentives onto purchase/payment vehicles by a consumer, who may or may no be an equity stake holder in a company with which various “loaded” offers are associated. Furthermore, the system and method(s) of the present invention allow a consumer to design his/her purchase/payment vehicle by pre-defining various desired purchase/payment vehicle attributes for inclusion in the consumer's purchase/payment vehicle. The consumer-designed purchase/payment vehicles will allow a consumer to discern and “load” various offers from companies in which the consumer holds an equity stakeholder interest, thereby allowing the consumer to purchase goods and services from those companies helping those companies' fortunes and, thus potentially increasing the value of the consumer's equity stake holdings.