Abstract: Three-dimensional (3D) image modeling systems and methods are described for automatically generating virtual 3D store environments. The 3D image modeling systems and methods comprise loading, from a computer memory, a product set of 3D imaging assets including product texture images and standard product model(s). A virtual 3D area is generated by a 3D engine inputting a matrix file that depicts one or more 3D products. The 3D engine positions the one or more virtual 3D products based on positioning data in the matrix file. A virtual 3D store environment is generated based on the virtual 3D area and a 3D structural model. The virtual 3D store environment is configured for rendering as a photorealistic environment in virtual 3D space.

Abstract: Three dimensional models representing retail store elements (gondolas, kiosks, etc.) are identified and tracked for location and orientation on a surface representing a retail store space. Each retail store element is associated with particular retail products or retail product groups. A point of view with respect to the models may be identified and an image of the retail store space and elements displayed on a human-scale display from the identified point of view. As the store elements and/or point of view are changed, the displayed image is updated to provide an immersive experience.