Abstract: One or more techniques and/or systems are disclosed for sending web-based content to a local device (e.g., TV) using a personal device (e.g., smartphone). A user can open a web-based document that comprises desired web-based content on their personal device (e.g., smartphone). Upon opening the web-based document, a document element can be dynamically generated in the web-based document that comprises a source served by a remote pairing service. A user interface (UI) can be rendered on the personal device, such as “send content” button. When the user activates (e.g., clicks on) the UI, the web-based content can be provided to the local device (e.g., TV), by sending or pulling, where the local device can be paired with the personal device by the remote pairing service.