Abstract: Systems, methods, and computer-readable media for associating content are disclosed. First content, such as video content or audio content, may be associated with second content, such as text, images, audio content, or video content, using content association data. The content association data may include triggering information that specifies one or more triggering parameters and one or more associated triggering conditions. Upon satisfaction of at least one of the triggering condition(s) associated with a corresponding at least one triggering parameter, the second content associated with the at least one triggering parameter may be presented to a user, for example, during playback of the first content. Further, one or more identifiers determined to be associated with a geographical location associated with a user device may be used to identify related content for presentation to a user of the user device.