Abstract: A method of freemium based marketing includes providing a utility consumer with an offer for a freemium requiring the consumer to respond to the offer. When the consumer responds to the offer, consumer data is collected and a bundle of additional consumer products are selected based on the consumer data. The bundle of additional products may include home service products. The method then offers the consumer an opportunity to purchase products from the selected bundle. The method then provides the user with the freemium.

Abstract: Methods and systems consistent with the present invention enable a computing system to determine whether a user may purchase a first product. Further, a marketing value associated with the user is determined that reflects a likelihood of the user purchasing a second product which is comparable to the first product. Based on the marketing value, the computing system may generate an offer associated with the second product that and provide the offer to the user, wherein the offer includes a purchase incentive associated with the second product which may not otherwise be available to the user.