Abstract: A method for pairing web pages with keywords may include obtaining a keyword paired with a public web page, the public web page configured to be published at a public address; determining a mapping between the public address of the public web page and an internal address of an internal web page that corresponds to the public web page, the internal address pointing to the internal web page used in a content management system that generates the internal web page and the public web page; creating a keyword-page pairing entry that includes the keyword and the mapping between the public address and the internal address, the keyword-page pairing entry indicating the keyword is paired with the internal web page; and sending the keyword-page pairing entry to the content management system.

Abstract: A method for pairing web pages with keywords may include obtaining a keyword paired with a public web page, the public web page configured to be published at a public address; determining a mapping between the public address of the public web page and an internal address of an internal web page that corresponds to the public web page, the internal address pointing to the internal web page used in a content management system that generates the internal web page and the public web page; creating a keyword-page pairing entry that includes the keyword and the mapping between the public address and the internal address, the keyword-page pairing entry indicating the keyword is paired with the internal web page; and sending the keyword-page pairing entry to the content management system.

Abstract: An example embodiment may include a method of managing digital content. The method may include selecting third party digital content. The third party digital content may reside in a third party system or be controlled by the third party system. The method may further include collecting search engine optimization (SEO) data associated with the third party digital content. The method may also include defining an SEO policy to generate recommendations regarding the third party digital content based on the SEO data. The method may also include analyzing the third party digital content by applying the SEO policy to the SEO data to generate one or more recommendations regarding the third party digital content.