Abstract: A system includes a hardware processor and a memory storing software code for controlling distribution of ad surveys to target audiences. For each target audience, the hardware processor executes the software code to receive ad data describing an ad volume distributed to the target audience during a predetermined time interval of an ad campaign, and to receive survey data describing a survey volume distributed to the target audience and a survey response volume collected from the target audience during the predetermined time interval. The software code also determines a next survey sampling rate for the target audience based on the ad data and the survey data, such that the volume of survey responses collected from the target audience during matches an ad distribution volume for the target audience within a predetermined threshold during each predetermined time interval of the ad campaign.

Abstract: An automated advertisement selection system includes a computing platform having a hardware processor and a system memory storing a software code including a trained predictive model and a scoring module. The hardware processor executes the software code to receive an advertising query, the advertising query including a multiple parameters describing a target consumer group, and to identify, using the trained predictive model, candidate advertisements for the target consumer group based on the multiple parameters. The hardware processor also executes the software code to determine, using the scoring module, desirability scores for each one of the plurality of candidate advertisements, each of the desirability scores corresponding to a likelihood of each respective one of the plurality of candidate advertisements enticing the target consumer group, and to select one of the plurality of candidate advertisements based on the desirability scores for distribution to the target consumer group.

Abstract: Various embodiments are directed to computer-implemented methods and systems for a site to facilitate privacy protected interactions between users of a site and a third party utility. For example, a computer may receiving from a user selected from the users of the site, a request to interact with the third party utility. The computer may also encrypt an identification of the user to generate an encrypted user identification associated with the third party utility; and provide the encrypted user identification and the request to the third party utility.

Abstract: Various embodiments are directed to computer-implemented methods and systems for a site to facilitate privacy protected interactions between users of a site and a third party utility. For example, a computer may receiving from a user selected from the users of the site, a request to interact with the third party utility. The computer may also encrypt an identification of the user to generate an encrypted user identification associated with the third party utility; and provide the encrypted user identification and the request to the third party utility.

Abstract: Various embodiments are directed to computer-implemented methods and systems for a site to facilitate privacy protected interactions between users of a site and a third party utility. For example, a computer may receiving from a user selected from the users of the site, a request to interact with the third party utility. The computer may also encrypt an identification of the user to generate an encrypted user identification associated with the third party utility; and provide the encrypted user identification and the request to the third party utility.

Abstract: The system and method for building an engagement advertisement disclosed herein includes enabling an advertiser to choose from multiple design templates and specify phases to create a rich, interactive advertisement. The engagement advertisement can be deployed onto the Internet, where a viewer can take part in an advertising experience based on the engagement advertisement. The advertising experience includes phases, and the viewer may be required to perform at least one action in a phase in order to advance to another phase. A completion to the advertising experience may be signified to the viewer, and in response to the completion to the advertising experience, the viewer may optionally be provided with a remuneration. The engagement advertisement may be used either as a stand-alone engagement advertisement or as part of a campaign, which includes targeting data, start/end dates, and a budget.

Abstract: Systems and methods for optimizing the placement of online advertisements based on information describing user interactions with previous advertisement. The information include primary activity data describing user responses that directly caused the previous advertisements to pay and secondary activity data describing user responses to the previous advertisements that did not directly cause the previous advertisements to pay. A performance ratings of candidate advertisements are determined based upon the primary activity data and secondary activity data.

Abstract: Various embodiments are directed to computer-implemented methods and systems for a site to facilitate privacy protected interactions between users of a site and a third party utility. For example, a computer may receiving from a user selected from the users of the site, a request to interact with the third party utility. The computer may also encrypt an identification of the user to generate an encrypted user identification associated with the third party utility; and provide the encrypted user identification and the request to the third party utility.