Abstract: In one exemplary aspect, a method of an online travel website includes obtaining a list of hierarchal user travel preferences from a first user. Each of the first user's travel preference is weighted based on an order of the first user's travel preference in the list. A first user's query for a list of travel results is received. The list of travel results related to the first user's query is obtained. The list of travel results to identify a travel result attribute related to each of the first user's travel preferences is parsed. Each travel result is scored based on the weight of each related first user's travel preference. The list of travel results is sorted based on a score of each travel result.