Abstract: An integrated system and method for the determination of consumer insights through social media content and analyzing the market trends. The present integrated system is differentiating from conventional platforms in determining consumer insights by combining three different data results derived from three modules: data listening module to predict consumer sentiment towards a brand or company; a survey module allows customization of survey while targeting a group of participants by defining a set of target demographic attributes; and content creation module allowing content creation by the participants which can be text or media content from a target group of participants and also allows monopolization of such media content.