Abstract: Identity-Media Measurement Model (IMMM), schema, table, database or other electronically transferable form for reporting, measuring, quantifying or otherwise representing user metrics, values, etc. with respect to advertisements or other electronically interfaced propositions is contemplated. The IMMM may provide a ubiquitous tool for correlating information collected with a Media Event Data Model (MEDM) and a Media Measurement Data Model (MMDM) to represent user activities during media playback.

Abstract: Identity-Media Measurement Model (IMMM), schema, table, database or other electronically transferrable form for reporting, measuring, quantifying or otherwise representing user metrics, values, etc. with respect to advertisements or other electronically interfaced propositions is contemplated. The IMMM may provide a ubiquitous tool for correlating information collected with a Media Event Data Model (MEDM) and a Media Measurement Data Model (MMDM) to represent user activities during media playback.

Abstract: Back channel communications are contemplated. The back channel communications may relate to facilitating signaling from a primary device to one or more secondary devices. One contemplated type of back channel communication may include a service provider carrying the desired signaling to the secondary devices. This may occur without the primary device being aware of the secondary devices and/or without requiring the primary device to identify the secondary devices to the service provider.

Abstract: Back channel communications are contemplated. The back channel communications may relate to facilitating signaling from a primary device to one or more secondary devices. One contemplated type of back channel communication may include a service provider carrying the desired signaling to the secondary devices. This may occur without the primary device being aware of the secondary devices and/or without requiring the primary device to identify the secondary devices to the service provider.

Abstract: A method and corresponding system for secure messaging between an edge application and internal business process. The method includes converting a client request in an object state into a network message, e.g., a markup language message, based on a data definition. A network connection is opened and the network message is transmitted from the edge application to a messaging application associated with the internal business processes, which maps the network message is mapped to one of the business processed based on the type of data object or object state of the network message. The network message is converted back to its original state using the data definition, and the converted network message is passed to the mapped business process for processing to create a response or response data object. The mapping step typically includes reading a configuration file that defines pairings between data object types and business objects.