Abstract: Pursuant to some embodiments, methods, systems, apparatus, and computer program code for encouraging customer interaction are provided. In some embodiments, customer interaction may include receiving a request by a user operating a mobile device to provide feedback associated with an experience at a merchant. Device location data is identified associated with a current location of the mobile device. Merchant location data associated with a location of the merchant is identified, where the merchant location data includes information identifying a permitted review radius. A determination is made whether the current location of the mobile device is within the permitted review radius, and, if so, the user is permitted to provide feedback.