Abstract: A stretchable or elastic, removable and reversible elongated strip or closed loop of material forms a belt loop retention device. This belt loop retention device releasably secures and/or retains a free or dangling end portion of a conventional belt. In one preferred embodiment a closed loop of material having at least one loop-fastening member securted to either loop end to lockingly receive the other loop end to form a belt loop about the free or dangling end of the conventional belt. In another preferred embodiment the strip of material having at least a pair of loop fastening members secured at opposite ends or locations thereon to lockingly receive one another to form a belt loop about the free or dangling end of the conventional belt. Optionally, a decorative brooch or garment-enhancing securing element adapted to be used in combination with the strip or closed loop of material to form the belt retention device.