Abstract: A merchandising method employs containers and a figurine that is one of a series of different figurines all having a common theme. Individual containers holding the same product enable the product to be removed from the container through a port therein. Covering the port of each individual container is a removable cap with a figurine attached to the cap. The cap serves as a stand for the figurine upon removal of the cap. A plurality of the containers with different figurines attached to the caps thereof are distributed, each figurine conforming to the common theme.