Abstract: Systems, methods and computer readable media for automated marketing decisions based on company valuation results derived from ensemble machine learning models include collecting potential customer data for a set of potential customers from a lead source and transmitting the potential customer data to a optimization system. An ensemble machine learning model that establishes a transaction value for each of the set of potential customers based on an enterprise valuation of the seller. A marketing action is the taken. The marketing action may include one or more of budgeting for a transaction with the lead source, targeting communications to members of the set of potential customers, accepting or rejecting members of the set of potential customers, or offloading members of the set of potential customers.

Abstract: A system and method for processing loans includes loan approval decision module that receives input from a loan applicant and collects external data including credit bureau data, bank transaction data, and social media data. The system also includes a machine learning module having a pre-processing subsystem, an automated feature engineering subsystem and a feature statistical assessment subsystem. A business objective determination module and an adverse notice notification module is also provided. The business objective determination module includes a weight optimization company valuation maximization model. A set of models is developed using the machine learning module to predict performance of the borrower based on the business objective determination.