Abstract: Methods, systems and computer-readable storage mediums encoded with computer programs executed by one or more processors for providing social media purchase offers are disclosed. An offer strategy construct including: a markup tag associated with a social media platform (SMP), a purchase offer, and criteria for providing the purchase offer in response to a post to the SMP is received. The SMP is monitored for posts corresponding to the markup tag. User info is extracted from the SMP upon a detection that a particular post corresponds to the markup tag. It is determined whether the user info satisfies the criteria. The purchase offer is provided to the user associated with the post as determined from the user info upon a determination that the user info satisfies the criteria.

Abstract: Methods, systems and computer-readable storage mediums encoded with computer programs executed by one or more processors for providing social media branding are disclosed. A brand strategy construct including a markup tag, a destination platform, a media-type, and a media filter associated with the media-type is received. Posts to a social media platform (SMP) are monitored for media of the media-type associated with the markup tag. Media is extracted from the SMP upon a detection of media of the media-type associated with the markup tag in a post to the SMP. The media filter is applied to the extracted media to generate branded media. The branded media is provided to the destination platform.