Patents by Inventor Juan Carlos Garcia Bazan

Juan Carlos Garcia Bazan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11556960
    Abstract: Methods and apparatus to deliver targeted advertising are disclosed. An example apparatus includes processor circuitry to: obtain user behavior information corresponding to interaction with a first media object from a user, the first media object including a first customizable media object element and a second customizable media object element independent of the first customizable media object element; analyze a performance of the first media object based on the user behavior information; and update at least one of a user profile of the user or a group profile corresponding to the user using a machine learning model to adjust ratings of the first customizable media object element and the second customizable media object element based on a comparison of the performance of the first media object to a second custom object including at least one of the first customizable media object element or the second customizable media object element.
    Type: Grant
    Filed: August 2, 2021
    Date of Patent: January 17, 2023
    Assignee: The Nielsen Company (US), LLC
    Inventors: Aaron Mark Nightingale, Juan Carlos Garcia Bazan
  • Publication number: 20220036406
    Abstract: Methods and apparatus to deliver targeted advertising are disclosed. An example apparatus includes processor circuitry to: obtain user behavior information corresponding to interaction with a first media object from a user, the first media object including a first customizable media object element and a second customizable media object element independent of the first customizable media object element; analyze a performance of the first media object based on the user behavior information; and update at least one of a user profile of the user or a group profile corresponding to the user using a machine learning model to adjust ratings of the first customizable media object element and the second customizable media object element based on a comparison of the performance of the first media object to a second custom object including at least one of the first customizable media object element or the second customizable media object element.
    Type: Application
    Filed: August 2, 2021
    Publication date: February 3, 2022
    Inventors: Aaron Mark Nightingale, Juan Carlos Garcia Bazan
  • Patent number: 11080756
    Abstract: Methods and apparatus to deliver targeted advertising are disclosed. An example apparatus includes a media object assembler to, in response to receiving a request to provide a media object, generate a custom media object using a first media object element and a second media object element based on at least one of a user profile or a group profile corresponding to a user, the user corresponding to the request; an interface to transmit the custom media object to the user; and a performance analyzer to analyze a performance of the custom media object; and update at least one of the user profile or the group profile based on the performance.
    Type: Grant
    Filed: July 28, 2017
    Date of Patent: August 3, 2021
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Aaron Mark Nightingale, Juan Carlos Garcia Bazan
  • Publication number: 20180137540
    Abstract: Methods and apparatus to deliver targeted advertising are disclosed. An example apparatus includes a media object assembler to, in response to receiving a request to provide a media object, generate a custom media object using a first media object element and a second media object element based on at least one of a user profile or a group profile corresponding to a user, the user corresponding to the request; an interface to transmit the custom media object to the user; and a performance analyzer to analyze a performance of the custom media object; and update at least one of the user profile or the group profile based on the performance.
    Type: Application
    Filed: July 28, 2017
    Publication date: May 17, 2018
    Inventors: Aaron Mark Nightingale, Juan Carlos Garcia Bazan