Abstract: A product operations tracking system involves an apparatus and system to track and monitor the operational use of assets, with an emphasis on tubular products in the oil and gas industry. A tracking device is manufactured into an end protector, such as a thread protector, attached to an asset, which in a preferred embodiment will include a camera, a GPS and related antennas, an on/off switch, a timer which may comprise software in a processor, and a power source. The removal of the end protector begins operation of a timer which will deactivate once thread connector is reconnected to the equipment to log actual usage history of the typically rented or leased asset. Once the equipment is returned to the owner, the record in the tracking device indicates the time of usage.