Abstract: A method is disclosed for dynamically updating the content of a website or a web service via a text message. A text service may receive, at a text phone number, the text message sent by a user from a text device. The text device may have a user phone number. In preferred embodiments, the text service may have a plurality of text phone numbers that may be called by a plurality of users. The text service may produce an action code based, at least in part, on the text message, the text phone number called by the user, the user phone number or some combination thereof. The text service may transmit the action code to one or more hosting servers to alter a website which may then be published. In another embodiment, the text service may transmit the action code to web server(s) that may alter a web service for the user.

Abstract: A method is disclosed for dynamically updating the content of a website or a web service via a text message. A text service may receive, at a text phone number, the text message sent by a user from a text device. The text device may have a user phone number. In preferred embodiments, the text service may have a plurality of text phone numbers that may be called by a plurality of users. The text service may produce an action code based, at least in part, on the text message, the text phone number called by the user, the user phone number or some combination thereof. The text service may transmit the action code to one or more hosting servers to alter a website which may then be published. In another embodiment, the text service may transmit the action code to web server(s) that may alter a web service for the user.

Abstract: A system and method for automatically assigning marketing allocations, including advertisements and coupons, for a business to marketing channels. An investment engine and recommendation engine uses input data to assign marketing allocations to marketing channels. Consumer activity is generated that produces corresponding output data. The investment engine calculates a return-on-investment (ROI) metric, and the recommendation engine generates a report related to the input and output data. The input data, marketing allocations or channels are adjusted to optimize the ROI metric and recommend marketing campaign strategies. The system also automatically determines which keywords the business should assign their marketing allocations to when a consumer utilizes similar keywords on a search engine. Targeted keywords are determined by applying budget weights to keywords related to the business and monitoring output data, such as a click through rate of the marketing allocations.