Abstract: A merchandise shipping and display container system comprising an outer carton of cardboard or the like, a plurality of trays for the merchandise stacked on top of one another within the carton or alternatively, a plurality of layers of stacked boxed merchandise, and one or more intermediate members which wrap collectively around the stacked trays within the carton. The wrappers have fold-over top flaps with handle holes which register with additional holes in the sides of the wrapper or in the flap to form a reinforced handle when raising the stacked trays or merchandise out of the carton. The wrappers may alternatively have no flaps and only one handle hole in each side of each wrapper when the weight of the merchandise so warrants. Additionally, one or more of the wrappers is convertible to a display sign which is supported on top of a telescoping member which adjusts the height of the sign as merchandise on the display is used. The trays are designed to support the telescoping member.