Abstract: An iron-on hook-and-loop type fastener for effectively securing at least one portion of a hook-and-loop type fastener to a selected material using a heat-sensitive adhesive. The fastener of the present invention includes at least one cooperating portion of a conventional hook-and-loop type fastener and a base member. The base member is a fabric having a heat sensitive adhesive disposed on the bottom face thereof The cooperating portion of the hook-and-loop type fastener is secured to the top face of the base member in a conventional manner such as by sewing at least one row of stitches along the longitudinal center of the fastener portion. The base member defines a width greater than that of the fastener portion in order to provide a greater surface area of engagement between the base member and the material to which it is secured. In order to secure the fastener portion to a selected material, the free edge of the fastener portion is lifted and a hot iron is applied to the top face of the base member.