Abstract: Long hair is curled by isolating each of the strands of hair that the subject desires to be curled; applying a curling agent to the strand at this point or later; placing a curling ribbon comprising a ribbon of fabric having three longitudinal stiffening wires adjacent the strand of hair and wrapping it around the strand to envelop the hair strand; securing the curling ribbon to the base of the strand; and then winding the ribbon-enveloped strand around a cylindrical curling mandrel. The mandrel is then withdrawn from within the coil without uncoiling the strand, and the process is repeated until all of the coils are made. After the setting or permanent waving agent has worked, the stiffened ribbon is removed and the hair is combed out. Alternatively, the ribbons may be allowed to remain in the hair as decoration.