Abstract: A process for manufacturing a self-adhesive, dry-transfer decal at a speed greater than or equal to 2000 decals per hour comprising applying at least one color layer onto a side of a carrier paper with a release value of 40 to 80 cN as measured by 20 mm width TESA-tape K7476 at 40.degree. C., to produce an image which adheres to the carrier paper with a release value of approximately 8 to 12 cN as measured by 20 mm width TESA-tape 651 having a measure range of 2N and a tear-off speed of 500 mm/minute, and applying an adhesive layer onto said at least one color layer such that the adhesive layer is congruent with the image.