Abstract: Systems and methods for recommending matches of individuals is provided. A matching server is in communication with a plurality of computer systems operated by a plurality of users of the matching server, via a network (e.g., the Internet). Attribute information is received about a plurality of individuals, as well as a search query for an individual matching at least one desired characteristic specified by a user of the matching server. An affinity score is calculated based upon the attribute information and the search query, and local user context information and social relevance information corresponding to the plurality of individuals is received. An overall match score is calculated by adjusting the affinity score based upon the local user context information and the social relevance information. If the overall match score exceeds a pre-determined threshold, an alert is transmitted to the user of the matching server which identifies potential matches in the plurality of individuals.