Abstract: A continuous, high speed process for making translucent soap bars which, optionally are provided with a striated pattern. The process uses a mixture of tallow and coconut fatty acids saponified with a mixture of sodium hydroxide and potassium hydroxide. To the neat soap is added a superfatting agent and glycerin and the resulting neat soap is dried to a moisture level of from about 14% to about 18%. The dried soap is thereafter subject to amalgamation where a slurry containing additional glycerin and a polyethylene glycol of molecular weight of about 600 is added to and mixed with said soap. Following amalgamation, the soap is refined and thereafter compacted and extruded into a continuous log which may be cut and stamped into bars.