Abstract: Systems and methods presented herein provide for intelligent routing of requests for insertion of advertisements into content.

Abstract: Systems and methods presented herein provide for intelligent routing of requests for insertion of advertisements into content. A network element, communicatively coupled to content distributers and to advertisement decision servers (ADSs), is operable to receive a Society of Cable Telecommunications Engineers (SCTE) 130-3 request from a content distributer for advertisements to be inserted into a content selection. In response to receiving the SCTE 130-3 request, the network element communicates a request for advertisements to the ADSs, receives advertisements from each, determines a number of advertisement opportunities in the content selection, determines values of the advertisements from the ADSs, selects a portion of the advertisements from the ADSs that fulfills all of the advertisement opportunities in the content selection and that provides the most value, and combines the selected portion of the advertisements from the ADSs in a response to the content distributer for insertion into the content.

Abstract: Systems and methods presented herein provide for intelligent routing of requests for insertion of advertisements into content. A network element, communicatively coupled to content distributers and to advertisement decision servers (ADSs), is operable to receive a Society of Cable Telecommunications Engineers (SCTE) 130-3 request from a content distributer for advertisements to be inserted into a content selection. In response to receiving the SCTE 130-3 request, the network element communicates a request for advertisements to the ADSs, receives advertisements from each, determines a number of advertisement opportunities in the content selection, determines values of the advertisements from the ADSs, selects a portion of the advertisements from the ADSs that fulfills all of the advertisement opportunities in the content selection and that provides the most value, and combines the selected portion of the advertisements from the ADSs in a response to the content distributer for insertion into the content.

Abstract: Embodiments herein provide for audience obfuscation during advertisement insertion in content. In one embodiment, a network element is communicatively coupled to a plurality of content distributers and to a plurality of advertisement decision servers (ADSs). The network element is operable to receive a first set of requests from a first of the content distributers for advertisements to be inserted into content provided by the content distributer, detect, in the requests, Personally Identifiable Information (PII) of subscribers to the first content distributer requesting the content, and remove the PII of the requests to anonymize the requests. The network element is operable to transfer the anonymized requests to a first of the ADSs, receive advertisements from the first ADS for placement into the content of the content distributers, direct the first content distributer to insert the advertisements into the requested content.

Abstract: Systems and methods presented herein provide for intelligent routing of requests for insertion of advertisements into content. A network element, communicatively coupled to content distributers and to advertisement decision servers (ADSs), is operable to receive a Society of Cable Telecommunications Engineers (SCTE) 130-3 request from a content distributer for advertisements to be inserted into a content selection. In response to receiving the SCTE 130-3 request, the network element communicates a request for advertisements to the ADSs, receives advertisements from each, determines a number of advertisement opportunities in the content selection, determines values of the advertisements from the ADSs, selects a portion of the advertisements from the ADSs that fulfills all of the advertisement opportunities in the content selection and that provides the most value, and combines the selected portion of the advertisements from the ADSs in a response to the content distributer for insertion into the content.