Patents by Inventor Julie L. Heiser

Julie L. Heiser has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Campaigns responsive to keyword trends
    Patent number: 11562392
    Abstract: Online advertising campaigns are operated responsive to keyword trends. The keywords used by a group of browsers is analyzed periodically over time. A list of the most frequently used keywords is separated into those that have previously appeared on the list, referred to herein as the stable keywords, and those that are newly emerging, referred to herein as the trending keywords. The advertiser selects at least one advertising creative that the advertiser associates with the stable keywords, referred to herein as the stable creative, and at least one advertising creative that the advertiser associates with the trending keywords, referred to herein as the trendy creative. The advertising system then operates the online advertising campaign to deliver the respective stable and trendy creatives in proportion to the frequency of use of the trending versus the stable keywords.
    Type: Grant
    Filed: October 11, 2021
    Date of Patent: January 24, 2023
    Assignee: Quantcast Corporation
    Inventors: Julie L. Heiser, Vera M. K. Dadok
  • Campaigns Responsive to Keyword Trends
    Publication number: 20220027926
    Abstract: Online advertising campaigns are operated responsive to keyword trends. The keywords used by a group of browsers is analyzed periodically over time. A list of the most frequently used keywords is separated into those that have previously appeared on the list, referred to herein as the stable keywords, and those that are newly emerging, referred to herein as the trending keywords. The advertiser selects at least one advertising creative that the advertiser associates with the stable keywords, referred to herein as the stable creative, and at least one advertising creative that the advertiser associates with the trending keywords, referred to herein as the trendy creative. The advertising system then operates the online advertising campaign to deliver the respective stable and trendy creatives in proportion to the frequency of use of the trending versus the stable keywords.
    Type: Application
    Filed: October 11, 2021
    Publication date: January 27, 2022
    Inventors: Julie L. Heiser, Vera M. K. Dadok
  • Campaigns responsive to keyword trends
    Patent number: 11144951
    Abstract: Online advertising campaigns are operated responsive to keyword trends. The keywords used by a group of browsers is analyzed periodically over time. A list of the most frequently used keywords is separated into those that have previously appeared on the list, referred to herein as the stable keywords, and those that are newly emerging, referred to herein as the trending keywords. The advertiser selects at least one advertising creative that the advertiser associates with the stable keywords, referred to herein as the stable creative, and at least one advertising creative that the advertiser associates with the trending keywords, referred to herein as the trendy creative. The advertising system then operates the online advertising campaign to deliver the respective stable and trendy creatives in proportion to the frequency of use of the trending versus the stable keywords.
    Type: Grant
    Filed: December 9, 2019
    Date of Patent: October 12, 2021
    Assignee: Quantcast Corporation
    Inventors: Julie L. Heiser, Vera M. K. Dadok
  • Campaigns responsive to keyword trends
    Patent number: 10504139
    Abstract: Online advertising campaigns are operated responsive to keyword trends. The keywords used by a group of browsers is analyzed periodically over time. A list of the most frequently used keywords is separated into those that have previously appeared on the list, referred to herein as the stable keywords, and those that are newly emerging, referred to herein as the trending keywords. The advertiser selects at least one advertising creative that the advertiser associates with the stable keywords, referred to herein as the stable creative, and at least one advertising creative that the advertiser associates with the trending keywords, referred to herein as the trendy creative. The advertising system then operates the online advertising campaign to deliver the respective stable and trendy creatives in proportion to the frequency of use of the trending versus the stable keywords.
    Type: Grant
    Filed: March 30, 2017
    Date of Patent: December 10, 2019
    Assignee: Quantcast Corporation
    Inventors: Julie L. Heiser, Vera M. K. Dadok