Abstract: The present invention relates to a thermoplastic hot melt adhesive comprising(a) a block copolymer, said block copolymer being prepared utilizing a bromide based coupling agent, said block copolymer comprising at least two monoalkenyl arene polymer end blocks A and at least one elastomeric conjugated diene polymer mid block B, and said block copolymer having about 8 to about 65 percent by weight of said monoalkenyl arene polymer block content, each polymer block A having an average molecular weight of between about 5,000 and about 125,000, and each polymer block B having an average molecular weight of between about 10,000 and about 300,000,(b) a polyisobutylene rubber,(c) a partially cross-linked polyisobutylene rubber(d) a compatible tackifying resin,(e) a phenolic antioxidant,(f) a non-reactive phenolic resin,(g) a fluorocarbon surface active agent, and(h) a petroleum derived wax.