Abstract: Aspects of the present disclosure are presented for a third party content recommendation platform to tailor advertisements presented to a web user based on the web user's stated and specific input about what types of topics the user is interested in. In some embodiments, widgets are uploaded and presented through publisher content, such as a publisher website or email newsletter. Widgets according to aspects of the present disclosure may include instructions for redirecting the web user to an interface that allows the user to specify what types of topics said user would like to see in later advertisements. This input, coupled with additional data, according to some embodiments, may be processed by the third party content recommendation platform to provide more desired advertising content to the web user.