Abstract: The systems and methods of the present invention project media content associated with a user to devices of a group of the user's friends. Such devices may be web-enabled and/or cellular telephones. The user's information and a list of friends are received from a user via a network and stored in a database. The user information is distributed to the friends' phone. Media content may also be distributed. The media content may include an image, a video, an avatar, or a ring tone. The media content may be stored on a friend's phone so that the media content is played when that phone receives an incoming call from the user. The invention allows users to set the way they will be identified on their friends' phones, even if they don't have that particular media content. Accordingly, a cellular telephone or other web-enabled device can be further personalized.