Abstract: In a plasma display device comprising a pair of opposing insulating substrates and a plurality of light emitting cells 5 formed from partition walls which divide the space between the insulating substrates while a plurality of electrodes are formed in the light emitting cells 5 and the inner space is filled with a discharge gas and plasma being generated by applying a voltage selectively between the electrodes so that the fluorescent substances 4 formed on the inner walls of the light emitting cells emit light as light emitting elements, wherein sizes of the light emitting cells 5 of different colors are made different according to the luminance of the fluorescent substance of the corresponding color.