Abstract: A modified lignin reinforced rubber is obtained by subjecting a lignin to composite modification by a compound containing a carbon-carbon double bond, a compound containing a sulfur element and a compound capable of blocking a hydroxyl; the lignin is modified with the compound containing the carbon-carbon double bond, and the contained double bond and an olefin in the rubber generate a bonding effect, which improves a binding force between the lignin and the rubber; furthermore, by modifying the lignin with the compound containing the sulfur element, the lignin contains a certain amount of the element sulfur, which improves an interaction between the lignin and the rubber, improves properties of the rubber, and reduces the use of a vulcanizing agent, and further increases a replacement amount of the lignin to carbon black.